How do I find a study case?
An example case study tells an account of how a real client solved their issue by using your product or service. You’ll notice that I’ve utilized the word “story. Marketing professionals are interested in the concept that they are “storytelling” (usually without actually telling stories) however, a great case study is one featuring a protagonist (your client) who is facing a challenge but wins at the end.
What is a case study? Example of an intercom case study
This case study by Intercom gives faces on the face of the principal, Atlassian.
At the end of an investigation, the reader will be able to picture themselves as the protagonist in their own tale. They should be able to connect to the struggles of the customer you have featured and visualize themselves achieving their own goals through the product you offer or services.
What is the reason to write a business case study?
Case studies aren’t an article on a blog that is viral Therefore, they’re often ignored in favor of other formats of content. That raises the question of why you need to create marketing case studies in the first place.
They’re very efficient.
Increase customer loyalty Increase customer loyalty an opportunity to interact with your customer who is happy and to remind them of the reason they chose you, and the reason they keep choosing you.
Assist sales in addition to posting case studies on your site salespeople may also discuss them with prospective customers during conversations, to build trust in the prospective customer.
Multi-purpose content: Data and quoted excerpts taken from case studies can make excellent testimonials for the website’s homepage, product/services pages websites, landing pages, and much more. They can also be repurposed into videos, PDFs, blogs, blog posts, and infographics.
Build trust with case studies: They transform positive customer reviews into tangible evidence that shows your worth. Actually, they’re one of the most trusted content types, according to 60 percent of marketers.
How to write a case study chart that identifies case studies as the most trustworthy sources of information
How much time should a case study be?
It varies depending on the industry (a kitchen remodeling company is likely to tell its entire story through pictures, whereas an invoicing software solution perhaps not) However, here are some guidelines to follow:
Many sources say that a research paper must be between 500-1000 words.
We also suggest that you make sure you have a well-lit snapshot section that is 100 words or less.
The benefits and results section will comprise the majority of the word count.
What marketing case study isn’t
A case study can be a valuable and objective, data-driven resource for prospective customers to build confidence in your company. This is what they’re not.
Case studies aren’t pressed announcements. Though they can be utilized to support the launch of new products they’re not just ways to promote new products. Actually, you should ensure that your case studies are as long-lasting as you can so that you can get the greatest use out of them.
Case studies aren’t advertising. Pieces and fragments of case studies may be used in landing pages or in ads, but your case study must not be considered an advertisement. It’s not about trying to lure in the customer or using interesting or evocative words. It’s about communicating the facts.
Case studies that are effective aren’t about your business. They’re about your customer’s journey. The majority of case studies are boring and instantly forgettable because marketers don’t realize that case studies are narratives in the literal sense. They tend to get caught up in things such as brand voice or messaging matrixes and fail to take advantage of the narrative structure which makes stories compelling. Even more, they can’t help themselves from talking about how awesome their business is, which is one of the biggest mistakes when case studies are involved.
Actions to do and formatting for producing a successful case study
We’ve got a better understanding of what is a marketing case study (and isn’t) and the reason why you should create case studies, let’s look at how to create an effective case study that is worth studying.
A clear headline: Similar to the headline of a newspaper it should contain the most crucial details. A subtitle with additional information or a quote from a customer is an option.
Snapshot: Display the TLDR clearly on the top of the page, including the name of the client/industry as well as the product or service used and quick results statistics.
Introduction to the customer One or two sentences about the customer, and the main reason why they are important to them.
Problem: Describe the issue/goal as well as the consequences and any doubts that the customer faced. Include quotes.
Solution: Explain how they discovered you, their reasons for choosing you, the method they selected, and the method by which they went about implementing it. Include quotes.
Results: Discuss the results and the advantages and any bonuses that resulted from it. Include quotes.
Final Note: Give additional appreciation from your customer as well as suggestions they may offer to other businesses or individuals similar to them.
Marketing case study template
A case study illustration
Let’s get into the specifics of each of these steps by using a fictional scenario. Our company is Kumbo Digital and our client is Currigate.
1. Start with a simple headline
It should read as a headline from a newspaper that provides the most crucial details. A subtitle with additional information or a customer’s quote is not required.
2. Give a photo
There is a space at the top of the page with the most important information. This should include
The product or service employed
Results (ideally three statistics)
3. Introduce the client
Give a few sentences with the name of your client company, name, address, and an enticing.
Surrogate is an online service that provides highly customizable subscription packages for brokers, banks, and those who invest in the market for mortgage loans.
4. Declaration the issue, its implications, and doubts
Define the problem that the client was confronted with or the goals they had difficulty achieving, and also the negative results.
Although this degree of customization is what makes Currigate stand out from other competitors, however, it also requires multiple apps that have different data as well as a significant amount of manual tasks. Account managers were spending too much time managing their invoicing that there was not enough time to establish relationships with customers and keep track of overages and upsells. This led to the loss of profits and a decrease in customer service.
Include customer testimonials and any concerns they experienced when the use of a service or product similar to yours.
“Our customer relations were beginning to deteriorate and we were aware that we needed to take action. However, the possibility of manipulating just any of the information sources, let even all seven of them–was a nightmare. With so many unrelated connections that were in place, and so much sensitive information that we could not risk to break.”
5. Define the solution
Explain how the customer came across your business and explain why they chose your business.
Be sure to mention the specific product or service they selected the most, the method of implementation, and how the client took advantage of it. Keep it short!
After analyzing the specifics of the issue After analyzing the details of the situation, the Kumbo team suggested a custom solution that would bring together all the data sources in one dashboard. “I was initially skeptical but they then showed me an example of a smaller scale that helped me understand more of how it could work. I was grateful for their patience as I waited for a while to decide.”
6. Make sure you share the benefits and results
Tell how your client utilized your product or service, what the outcomes were, as well as the advantages. Include specific quotes as well as clear proof (statistical information, before and after images or time-lapse videos, etc.)
The new platform allows Account managers from Currigate could now access all seven data sources as well as create tracks, track, forward, and approve invoices all in one location. The amount of time spent on invoices was reduced from days into hours which freed up time to interact with clients and achieve objectives that are strategic to them.
The updated and simplified catalog of products (206 products instead of 1,024) makes it much easier for sellers to increase sales and suggest combinations to meet specific requirements.
Additionally, Currigate was able to find an excess of $12,403 that they would not have spotted otherwise. “Now we’re sure that our customers are getting the right amount of money (which is good for them) and getting the right services to meet their ever-changing demands (which is ideal for their customers). This is a win-win for everyone.”
7. Finish with a few words of wisdom and CTA. CTA
Discuss where the client is going as well as any additional remarks or quotes, and/or suggestions for other prospective clients.
Today, Currigate’s subscription-based model remains as robust as ever. The company is even looking into opening its doors to new markets. “We never thought we’d reach this point so soon–we thought new markets was years down the line,” explained Melanie. When asked for suggestions she has for similar businesses to hers she spoke about mixing fact and faith.
Then, you can conclude by introducing the CTA to get in touch with your business or a link to browse other case studies.
Strategies for writing a case study that prospective readers will be interested in reading
So, this is an instance of a case however there’s more involved than the words used in it. Here are eight suggestions to write a compelling case study that your prospects are likely to be interested in and can help close deals.
1. It should be as simple as possible for the client
Like when asking for reviews, you need to ensure that the process is as easy and simple for the customer. If you contact them, ask if you could make use of their accomplishments to serve as a case study for your company.
The details should be as precise as you can, which include:
- The procedure (20 minutes interview, followed by a draft to get the participants’ approval).
- Where will the case study be available (on your site? in PDFs that sales reps? etc.)
- There are a variety of options to interview (in person, via video or phone call, or via email).
- Any benefit (exposure on social networks, for instance).
- The clearer the image you create for them, the more open to sharing their experiences with you.
2. Include a prominent photo of the results
Although a case study can be described as the story you tell it is important not to keep your readers until the very last page. It is important for them to be aware of the outcomes immediately Then they can explore further to discover how they got those results. In the case below the whole picture is clearly presented with the name (The Loot Box Utilizes Advertising Factory and Content Marketing Increase Sales) as well as the three statistics below it.
how to write a good case study. Make the findings evident
3. Select an intriguing angle
Apart from kitchen remodels and site redesigns It can be difficult to create a case study that is convincing. However, there’s always room for imagination.
Be sure to focus on the most interesting customers who are using your product in an unusual way or who are in an unusual situation.
Incorporate a theme into the story to connect your business with yours (this could be puns).
Engage the reader from the beginning by giving an introduction to the most effective outcome of the research.
Incorporate the unique character of the client in the narrative.
The more convincing your perspective, the more compelling the tale. The more compelling your narrative, the more interesting the case studies you write. In Mailchimp’s case study below, the customer’s name (Good Dye Young), captivating headline, and enthralling image are in sync to give the example a sense of life.
4. However, make it accessible to all potential customers.
Your angle is your “hook” that will catch the attention of your viewers, but it is crucial that ALL potential customers can relate to and understand the issues faced by the research study’s “protagonist.” This means making sure you are catering to your demographics and market segments and addressing the issues that are most frequently encountered by your clients.
The exact Mailchimp case study that was discussed above is followed by the “advice for other small businesses” section:
- How to write a case study – Mailchimp sample with the section on advice
5. Create them visually attractive (and be consistent)
We’ve all heard how case studies don’t make always the most enjoyable reads, so don’t try to make more of it by putting an entire page of numbers and text onto the page. A great case study should be easily read, visually appealing, and well-organized.
A clear business case research study
Clean, well-organized, skimmable, and organized.
Whatever format you choose Use it for all the case studies you write. This will help you streamline the process, but can also help potential clients to absorb the information.
6. You should be the supporting character, not the hero.
Your business should be seen as a helping hand that assisted the actual protagonist of the story, your client, overcome their obstacles. First, you want your readers to imagine them as the main character in this case. This can be difficult when you keep talking about how amazing your company or item is. Also, adopting a less modest tone will help to boost your credibility to your reader.
In the entirety of these Shopify case studies: the customer is the main character in the tale.
Allbird’s omnichannel conversions shot up
Gymshark is now available internationally
Staples revamped its platform in only half the amount of time
Bombas helped save $108,000 per year
How to write a case study example of a Shopify
7. Allow your clients to be storytellers.
As an author, you have the responsibility to write a compelling narrative of the way your client’s story was able to triumph against enemies with the products or services you provide. However, it doesn’t mean that your protagonist isn’t a person with their own voice.
Then let them share the story using their own words. Then, incorporate quotes from them into your story. This can make your text more interesting improve credibility, and create an actual person that readers can connect with. Create an interview-style structure and include paraphrasing and annotations to ensure that your text doesn’t become repetitive. Create a segue, make space for the quote of your client, and let them take care of the rest.
8. Have realistic expectations
Yes, we’d like to provide a valuable information resource for potential buyers, but let’s get real: nobody’s winning an award like a Pulitzer for an article and it’s not becoming a viral hit through social channels, regardless of the quality of writing.
Case studies are nothing more than tools that can be used by self-motivated potential customers looking up your company or sales professionals for convincing prospects to buy. They’re nothing more. They’re targeted at audiences who are already seriously thinking about being your clients, which is a smaller, but more competent group of people that your typical group of customers.
Don’t get discouraged even if your case study material isn’t attracting as much attention or interest as your most popular or even your average content. It’s not their intention to. However, that doesn’t mean that you have to stop creating them or begin pondering ways to improve them.
Examples of business case studies
Here are a few business cases that illustrate the suggestions in this article into action.
We’re biased, but the LOCALiQ case research format looks pretty awesome. We like it:
- Superior quality visual at the highest.
- Instant snapshot of the customer’s results.
- Clear-cut sections, with problems, solutions, and outcomes.
- Quotes from customers layered with comments and paraphrasing.
We showed you a glimpse of this in the above video! We like it:
- Special attention is given to giving the customer a smile and a glowing account.
- A nice mix of real images and graphics (one from our current landing page style trends).
- Newspaper headlines (with rhyme! ): Atlassian powers sales with support for scale Intercom
- Prominent data results
- Sidebar for Snapshots on the left, with client details and the features that are used.
- marketing case study examples – intercom
- Check out this case study.
Following our “Good Dye Young” example previously, how can we not add an additional Mailchimp example? We love it is:
- Interesting story: When Stretch and Flex began to grow and developed during a Pandemic
- The subtitle helps by providing TLDR surveys: These assisted to help the Pilates studio to make rapid adjustments and plan for the long-term results.
- Beautiful, vibrant images and clear snapshots.
- Different background colors for separating the stats and quotes, which are the best part of the story of course.
- Conclusion and advice for small-sized firms.
- marketing case study examples – MailChimp
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